The core product is in every plan. Tiers differ by volume, seats, retention and automation depth — not by whether the product works.
Limits
| Free | Starter | Growth | Scale | |
|---|---|---|---|---|
| Price / month | $0 | $79 | $249 | $699 |
| Tracked contacts | 100 | 2,500 | 10,000 | 40,000 |
| Tracked websites | 1 | 1 | 3 | Unlimited |
| Connected mailboxes | 1 | 1 | 3 | 10 |
| Team seats | 1 | 3 | 10 | Unlimited |
| Active Behavly Agents | — | 1 | 5 | Unlimited |
| AI emails / month | 50 | 2,000 | 8,000 | 30,000 |
| AI reply drafts / month | 10 | 250 | 1,000 | 4,000 |
| AI email designs / month | 3 | 25 | 75 | 250 |
| Behaviour data retention | 30 days | 90 days | 180 days | 365 days |
Features
| Free | Starter | Growth | Scale | |
|---|---|---|---|---|
| Behavly Agent campaigns | — | Yes | Yes | Yes |
| Anonymous visitor list | — | Yes | Yes | Yes |
| Recurring campaigns | — | Yes | Yes | Yes |
| Recipient-timezone sending | — | Yes | Yes | Yes |
| Custom lead statuses | — | Yes | Yes | Yes |
| Team invitations | — | Yes | Yes | Yes |
| Mailbox rotation | — | — | Yes | Yes |
| Full role set | — | — | Yes | Yes |
| Priority support | — | — | Yes | Yes |
| Compliance exports | — | — | — | Yes |
| Custom limits & onboarding | — | — | — | Yes |
Nothing you need in order to send safely is gated: approval mode, unsubscribe handling, consent signals, AI privacy controls, the audit log and heatmaps are on every plan, Free included.
What Free Is For
Free is a test drive rather than a small plan. Its limits are set to show the product working end to end — a couple of real campaigns to a real segment — without covering a production user base. Retention deliberately stays at 30 days, because the argument Behavly makes is behavioural and a shorter window would make a new workspace look broken rather than limited.
Scale is sold through a conversation rather than self-serve checkout.